Who is your target Audience? How did you attract and address them?

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All film genres have a particular audience targeted, so when I decided my film was going to be of the sport-drama genre I had to remember that the codes and conventions which follow this genre will only appeal to that target audience.

An effective way of finding out our target audience was through the use of questionnaires. The highly successful method of primary research was great help to us when finding out what kind of people will watch our film and what they wanted to see from this genre. Our questionnaire contained 10 carefully selected questions, and the goal of these questions was to find out target audience. Once the results have been collected from 10 different individuals, we realised that our genre will appeal to younger, male viewers, in general.

For us to be able to attract this type of audience, we had to use the relevant codes and conventions of the sports-drama genre, including an emotional journey in which the character comes to some resolution at the end but still using dramatic and entertaining was of portraying regular people with regular lifestyles that the audience will be able to relate to.

 Being able to relate to the characters and setting was another vital aspect of attracting and holding the audiences attention. Our target audience of younger male viewers are likely to relate to the main character, depending on the social class that they are a part of. The lower to middle class viewers can relate to the setting, a typical residential area. Stereotypically, all boys should relate to the passion he has for sport.